About
Our story
As female founders, we started Fierce to reimagine online shopping, empowering people to discover clothes they love and keep—for the benefit of both shoppers and brands. After decades in product development in retail, gaming, and immersive tech, and frustrated by our own online shopping experiences, we knew we could do better. Our mission is simple: to make every shopping experience personal, confident, and a vehicle to express their style.
Mission
Help brands deliver confident, informed shopping experiences—enabling customers to find looks they love and keep.
Increase Conversion by Reducing Uncertainty
Help shoppers confidently answer “How will this look on me?” directly on PDPs and across marketing touchpoints, moving from consideration to purchase efficiently.
Reduce Returns and Associated Costs
Set clear expectations through visualization and fit recommendation, reducing “not as expected” returns and improving customer satisfaction.
Scale High-Performing Content—Without Scaling Production
Transform your collection into dynamic try-on content (video, ads, social) quickly and cost-effectively, while learning what content drives results.
Unlock Actionable Shopper Insights
Go beyond transactions with rich behavioral data on engagement, preferences, and purchase impact informing merchandising, marketing, and creative strategy.
Leadership
Cindy Ball
CoFounder, CEO
Technology leader in product, content, and immersive media. Former Microsoft and Meta leader across AR/VR, HoloLens, and education innovation, now reimagining shopping at Fierce.
Paula Cuneo
CoFounder, CMO
Digital entertainment and brand partnerships leader with experience at Activision, Microsoft, Oculus, and Meta, spanning gaming, AR & VR, licensing, advertising and fashion retail.
John Geer
CoFounder, CTO
Industry-leading technologist steering cross-functional development and implementation at Fierce, built on a track record across Microsoft and Amazon product ecosystems.
Tim Thibault
Principal Software Engineer
Principal Software Engineer and Systems Architect with a foundation in advanced 3D simulation and enterprise AR/VR. Builds scalable, cross-platform products operating at large scale.
Kian Chai Ng
Chief Experience Officer
Design and technology leader focused on experience design, emerging tech, and entertainment. Previously led Mixed Reality initiatives at Microsoft across enterprise and public sector.
Michael Cohen
Advisor
Pioneering computer scientist known for work in computer graphics, computational photography, and visual computing. Former research leader at Microsoft and Meta, with lasting impact on image technology.
AI retail platform that personalizes your storefront for every shopper.
Company
Copyright © 2026 Fierce Entertainment, Inc. All Rights Reserved.
About
Our story
As female founders, we started Fierce to reimagine online shopping, empowering people to discover clothes they love and keep—for the benefit of both shoppers and brands. After decades in product development in retail, gaming, and immersive tech, and frustrated by our own online shopping experiences, we knew we could do better. Our mission is simple: to make every shopping experience personal, confident, and a vehicle to express their style.
Mission
Help brands deliver confident, informed shopping experiences—enabling customers to find looks they love and keep.
Increase Conversion by Reducing Uncertainty
Help shoppers confidently answer “How will this look on me?” directly on PDPs and across marketing touchpoints, moving from consideration to purchase efficiently.
Reduce Returns and Associated Costs
Set clear expectations through visualization and fit recommendation, reducing “not as expected” returns and improving customer satisfaction.
Scale High-Performing Content—Without Scaling Production
Transform your collection into dynamic try-on content (video, ads, social) quickly and cost-effectively, while learning what content drives results.
Unlock Actionable Shopper Insights
Go beyond transactions with rich behavioral data on engagement, preferences, and purchase impact informing merchandising, marketing, and creative strategy.
Leadership
Cindy Ball
CoFounder, CEO
Technology leader in product, content, and immersive media. Former Microsoft and Meta leader across AR/VR, HoloLens, and education innovation, now reimagining shopping at Fierce.
Paula Cuneo
CoFounder, CMO
Digital entertainment and brand partnerships leader with experience at Activision, Microsoft, Oculus, and Meta, spanning gaming, AR & VR, licensing, advertising and fashion retail.
John Geer
CoFounder, CTO
Industry-leading technologist steering cross-functional development and implementation at Fierce, built on a track record across Microsoft and Amazon product ecosystems.
Tim Thibault
Principal Software Engineer
Principal Software Engineer and Systems Architect with a foundation in advanced 3D simulation and enterprise AR/VR. Builds scalable, cross-platform products operating at large scale.
Kian Chai Ng
Chief Experience Officer
Design and technology leader focused on experience design, emerging tech, and entertainment. Previously led Mixed Reality initiatives at Microsoft across enterprise and public sector.
Michael Cohen
Advisor
Pioneering computer scientist known for work in computer graphics, computational photography, and visual computing. Former research leader at Microsoft and Meta, with lasting impact on image technology.
AI retail platform that personalizes your storefront for every shopper.
Company
Copyright © 2026 Fierce Entertainment, Inc. All Rights Reserved.
About
Our story
As female founders, we started Fierce to reimagine online shopping, empowering people to discover clothes they love and keep—for the benefit of both shoppers and brands. After decades in product development in retail, gaming, and immersive tech, and frustrated by our own online shopping experiences, we knew we could do better. Our mission is simple: to make every shopping experience personal, confident, and a vehicle to express their style.
Mission
Help brands deliver confident, informed shopping experiences—enabling customers to find looks they love and keep.
Increase Conversion by Reducing Uncertainty
Help shoppers confidently answer “How will this look on me?” directly on PDPs and across marketing touchpoints, moving from consideration to purchase efficiently.
Reduce Returns and Associated Costs
Set clear expectations through visualization and fit recommendation, reducing “not as expected” returns and improving customer satisfaction.
Scale High-Performing Content—Without Scaling Production
Transform your collection into dynamic try-on content (video, ads, social) quickly and cost-effectively, while learning what content drives results.
Unlock Actionable Shopper Insights
Go beyond transactions with rich behavioral data on engagement, preferences, and purchase impact informing merchandising, marketing, and creative strategy.
Leadership
Cindy Ball
CoFounder, CEO
Technology leader in product, content, and immersive media. Former Microsoft and Meta leader across AR/VR, HoloLens, and education innovation, now reimagining shopping at Fierce.
Paula Cuneo
CoFounder, CMO
Digital entertainment and brand partnerships leader with experience at Activision, Microsoft, Oculus, and Meta, spanning gaming, AR & VR, licensing, advertising and fashion retail.
John Geer
CoFounder, CTO
Industry-leading technologist steering cross-functional development and implementation at Fierce, built on a track record across Microsoft and Amazon product ecosystems.
Tim Thibault
Principal Software Engineer
Principal Software Engineer and Systems Architect with a foundation in advanced 3D simulation and enterprise AR/VR. Builds scalable, cross-platform products operating at large scale.
Kian Chai Ng
Chief Experience Officer
Design and technology leader focused on experience design, emerging tech, and entertainment. Previously led Mixed Reality initiatives at Microsoft across enterprise and public sector.
Michael Cohen
Advisor
Pioneering computer scientist known for work in computer graphics, computational photography, and visual computing. Former research leader at Microsoft and Meta, with lasting impact on image technology.
AI retail platform that personalizes your storefront for every shopper.
Company
Copyright © 2026 Fierce Entertainment, Inc. All Rights Reserved.